HORSE RACING

A Single Integration for High-Quality Data

AllSported offers a single integration access to comprehensive and reliable race-day data for both horse racing and greyhounds, providing a foundation for informed decisions and increased customer engagement. This reduces complexity and streamlines operations, delivering a superior user experience for both bookmakers and their customers.

Extensive Global Coverage

AllSported offers data and trading services on over 100,000 races from more than 500 tracks in 32 countries, significantly broadening betting opportunities for bookmakers and their customers.

Expert Pricing for Accurate Risk Management

Utilize our cutting-edge algorithms and experienced traders’ expert pricing for managing your own risk or choose to let us manage it for you. The sharpness of our pricing empowers bookmakers to optimize their risk management process, maximizing profitability while ensuring a fair and engaging offering for bettors

Market Positioning and Low Latency Pricing

With access to over 40 bookmakers’ feeds, position your prices optimally in the market and minimize arbitration opportunities with our low latency pricing. Furthermore, gain valuable insights into betting trends and market movements to guide your business decisions.

Flexible Customisation

Our platform can be tailored to suit your specific needs. Whether it’s custom market depth or bespoke book percentages, we offer the flexibility to create a racing product that’s unique to your brand.

Racing Post Content

Benefit from the trusted and respected Racing Post coverage for thorough, reliable, and high-quality racing content.