At Allsported, we believe that horse racing is not only a sport, but a valuable form of entertainment that deserves to thrive. Our vision is to work closely with rightsholders to showcase our value add and build strong partnerships. Our aim is to earn the trust of rightsholders and eventually contract on their rights on their behalf directly with customers, simplifying the rights coverage process and contributing to the growth of the industry.

Driven by our unwavering passion for horse racing, we are committed to creating fully compliant and innovative solutions that streamline the adoption of high-quality horse racing products for operators. Unlike providers operating in the grey/black market, we are dedicated to upholding the integrity of the industry by ensuring that rightsholders receive their due revenue.

We believe in the fair and transparent distribution of funds, contributing to the sustainability of tracks, supporting trainers, jockeys, stable staff, and benefiting owners. With our steadfast commitment, we aim to make a positive impact on the racing community and promote the long-term success of the sport.

As horse racing enthusiasts ourselves, with personal investments in the sport, we are motivated to see it thrive. Our goal is to make a meaningful impact on the industry by facilitating the adoption of compliant horse racing products and contributing to the long-term success of the sport. Join us as we embark on this mission to shape the future of horse racing for the better.