Allsported logo with strapline "Powered By TXODDS"

Everything you need to offer Racing for betting in a single integration

The one-stop automated horseracing and greyhounds betting solution

At AllSported, we are dedicated to revolutionizing the horse racing industry by simplifying the process of offering this complex product to operators. As a one-stop shop, we provide pre-race content, race day data, and trading solutions, all in a single integration, streamlining the experience for our customers. We believe that horse racing is not only a sport, but a valuable form of entertainment that deserves to thrive.

Allsported at a glance :

Unmatched Odds-making Accuracy

Our association with TXODDS guarantees the lowest latency odds feed, with sub 250ms price updates, thereby enabling your customers to have the most updated and fair betting opportunities.

Wide Racing Coverage

With integrations with PA, SIS, and the Racing Post, we provide access to major horse racing territories worldwide. Our comprehensive offering includes UK and Irish racing, greyhound racing, international racing, derivatives, and more. We have early prices for over 20 territories and can enable race-day-data for any territory you have the rights for.

Rich Content and Data

We offer pre-race content from the Racing Post, including all fixture information, runners and riders, form, silks, expert tipping analysis, and more. In addition to this, we also cater for all race day data flags through our integrations with both the Press Association and SIS.

Customizable Odds Margin Options

Our system allows for configurable margins, including a 100% line, market average, and customised options. This empowers bookmakers to tailor margins based on their specific requirements, allowing for a more profitable betting environment.

Robust API and Support

The AllSported API is a comprehensive solution that caters for both Push and Pull data requirements. Our technical team works closely with clients throughout the integration process, ensuring a seamless transition and ongoing support.

Bespoke Services

In addition to our standard offerings, we also provide bespoke price management services, risk management services and consulting. This allows us to provide tailored solutions to meet unique client needs.

Horse Racing

  • Super low latency odds – helping you close the gaps on incorrect pricing
  • Made to measure horseracing odds
  • Streamlined integration for better books and maximum profit
  • Integrated content, predictions and ratings from the Racing Post


Our Ethos

“As horse racing enthusiasts ourselves, with personal investments in the sport, we are motivated to see it thrive. Our goal is to make a meaningful impact on the industry by facilitating the adoption of compliant horse racing products and contributing to the long-term success of the sport”